I've set up HubSpot for tradies, agencies, and everyone in between, right across Perth and regional WA. This is where I write down what actually works, what's a waste of a Tuesday afternoon, and the mistakes I still see businesses make in week one. No vendor spin, no theory, just what I'd tell you over a coffee.
I'm about to give you a list of questions that might talk you out of hiring me. I'm fine with that. If a question below makes you think twice about the person you're talking to, that's the question doing its job, and it's a much cheaper lesson to learn in a first conversation than six months into a contract.
Let's deal with the elephant in the room first. When people hear "AI in your CRM," a lot of them hear "fewer jobs." That's not what I'm seeing on the ground with small businesses. Nobody I work with has used HubSpot's AI to replace a person. What they've used it for is getting three or four hours of admin off someone's plate every week, so that person can spend their time on the parts of the job an AI genuinely can't do: building the relationship, reading the room on a tricky negotiation, making a judgment call a script can't make for them.
Most "best HubSpot apps" lists are just the ones with the most installs. That tells you what people click, not what they keep using. So I did something different: I took the most popular apps on the HubSpot App Marketplace and pulled the real customer rating for each one.
I get asked about HubSpot pricing more than almost anything else I do. Not "does HubSpot work," but "how much is this actually going to cost me," because the honest answer is that HubSpot's pricing is genuinely hard to figure out from the website alone. Not because it's designed to trick you, but because it's built from several moving parts that all interact with each other, and most quotes you'll see online quote one part while ignoring the rest.
You're a small business owner. Fewer than 20 people, probably closer to 5 or 10. You're the one who ends up choosing the CRM, and you don't have a dedicated IT person or an admin whose whole job is managing software. You need something that works properly from week one, not a platform you'll still be configuring in a year.
Most small businesses sign up for HubSpot, import a contact list, and stop there. Six months later the pipeline is empty, nobody's logging calls, and the "free CRM" everyone recommended feels like a filing cabinet nobody opens.
Book a free 30-minute conversation. We'll look at your current CRM and marketing setup and tell you honestly where to focus first.
