Introduction
This Privacy Policy explains how Lead Spring CRM collects, uses, and stores personal information when you interact with our website.
We are committed to handling your data in a transparent and secure manner, in line with applicable privacy laws in Australia.
We only collect what we need, we store it securely, and we never sell your personal information to third parties. If you have any questions at any time, you can contact us directly at info@leadspring.com.
Information We Collect
We may collect and store the following types of personal information:
- Name and contact details (such as email address) submitted via forms
- Information collected through cookies and tracking technologies
- Website usage data (such as pages visited and interactions)
- Information used to better understand and enrich customer profiles
How We Collect Information
We collect information in the following ways:
- When you submit a form on our website
- Through cookies and tracking technologies when you browse our site
- Through analytics and advertising platforms
- Through tools that help us enhance or enrich the information we hold about you
How We Use Your Information
We use your information to:
- Respond to enquiries and provide requested information
- Send relevant communications, including marketing and newsletter emails
- Improve our website, services, and user experience
- Analyse website performance and marketing effectiveness
- Better understand our audience and tailor our services accordingly
Email Communications
If you provide your email address, we may contact you:
- To respond to your enquiry
- To send marketing communications, updates, or insights
You can opt out of marketing communications at any time by using the unsubscribe link included in our emails.
Cookies and Tracking
Our website uses cookies and similar technologies to:
- Understand how visitors use our website
- Improve performance and user experience
- Support advertising and remarketing activities
These may include services such as Google Analytics and Google Ads.
You can control or disable cookies through your browser settings at any time.
Data Enrichment
We may use tools and services to enrich the information we hold about you, helping us better understand our audience and provide more relevant communications.
Use of Artificial Intelligence
Lead Spring uses artificial intelligence (AI) tools as part of delivering our services and running our internal operations. This section explains how AI is used and what it means for your personal information.
How we use AI:
- To generate business intelligence reports and operational summaries (such as our daily briefing and diagnostic tools)
- To assist in producing analysis, recommendations, and content as part of our consulting services
- To support SEO auditing, content strategy, and marketing automation tasks
- To improve the efficiency and quality of our consulting work on behalf of clients
AI tools we currently use:
We primarily use Claude AI, developed by Anthropic, as our AI assistant. We may also use other AI-powered platforms from time to time in the course of delivering services. Where tools change, this policy will be updated accordingly.
What data may be processed by AI:
- Business and operational data relevant to a specific task or query
- Aggregated or anonymised website and marketing performance data
- Where required for a specific service, contact or business information you have provided to us
We do not input identifiable personal information into AI tools unnecessarily. Where personal data is used, it is limited to what is required to complete the task at hand. We do not use AI-generated outputs to make automated decisions about individuals, and we do not use AI tools for profiling purposes.
Third-party AI providers:
AI providers such as Anthropic process data submitted to their platforms in accordance with their own privacy policies and terms of service. We encourage you to review Anthropic's privacy policy at anthropic.com/privacy.
We do not sell or share your personal information with AI providers for the purpose of training their models.
Data Storage and Security
Your information is securely stored and managed within our CRM platform (HubSpot).
We take reasonable steps to protect your personal information from misuse, loss, or unauthorised access.
HubSpot is an enterprise-grade platform with industry-standard security certifications. You can read more about their data practices at hubspot.com/privacy-policy.
Access and Control
You may request access to the personal information we hold about you, or request that it be corrected or deleted.
To make a request, please contact us using the details below.
Contact
If you have any questions about this Privacy Policy or how your data is handled, please get in touch:
Lead Spring CRM
Perth, Western Australia · We aim to respond within one business day.
info@leadspring.com