I'm not trying to be the biggest CRM shop in WA. I'm trying to be the one small business owners actually trust — the one you call because a mate told you, "he just sorted ours out, properly."
When we're done, I want you to have a clearer view of the future you've worked so hard for — better organised, with AI and automation connecting the dots, saving you time and money, and keeping you doing what you do best. That's the whole point.
If that sounds like what you've been missing, the best place to start is a free 30-minute conversation. No pitch, no pressure — I'll map where you're losing leads and tell you honestly what you do, and don't, need.
Here's the part that matters most: when you hire Lead Spring, you get me. Not a junior, not an account manager, not a team I've never met. You get 20 years of pattern recognition applied directly to your business, by the person who'll actually do the work.
I've walked into businesses run entirely on spreadsheets, with marketing emails typed out by hand one at a time, and websites with no backend to actually manage the customers coming through them. Good businesses, losing time and leads to admin that should have been automated years ago. That's the kind of mess I'm here to clear up.
So I'll tell you the truth. If a full implementation is overkill for where you're at, I'll say so. If the CRM you're about to buy is the wrong one, I'll talk you out of it — the Deep Dive Audit exists partly to stop people spending money they don't need to. I'd rather lose a sale than set up something you'll quietly stop using within 90 days.
And I keep it practical. No jargon, no 50-page strategy decks, no "transformation roadmaps." I map your real lead journey, build the automations that replace the manual steps eating your week, and make sure the system actually gets used — because a CRM that collects dust is just an expensive spreadsheet.
One honest note on fit: I work with small businesses, full stop. Corporate and big-business work is a deliberate no — it's the world I came from, and it's not what Lead Spring is for. If you've got a procurement process and a marketing department, I'm probably not your guy.
For two decades I built the marketing machinery behind other people's growth, across insurance, licensing, travel, analytics and information services. Big systems, big budgets, the kind of demand-generation and automation work that quietly moves revenue without anyone outside the building ever noticing. I was good at it. I also kept seeing the same thing, over and over.
The businesses that struggled weren't the ones with bad products. They were the ones whose follow-up was broken. An enquiry would land, sit, and go cold — and a slower, less capable competitor would win the job simply because they replied first. Inside a large company, that problem gets a team and a six-figure platform thrown at it. A small business gets nothing. It just loses the lead and never knows why.
After more than a decade in the corporate world — dodging redundancies, managing politics, building engines whose results I rarely got to see land — I wanted something different. I started Lead Spring because I could see a real chance to help small businesses hit the goals they set out for, and to finally see the impact of my own work in something tangible. There's a satisfaction in that you don't get inside a big organisation. I know what building a small business feels like — scary, exciting, relentless — and I take it personally. Your success is my success.
Perth is full of small businesses doing great work on systems that are quietly holding them back, and that's exactly who I want to help. I take the same systems thinking I spent 20 years applying to enterprise marketing engines and build a properly implemented, right-sized version for businesses that can't justify — and shouldn't need — an enterprise price tag or a six-month rollout.
Perth's independent CRM consultant — applying enterprise-grade systems thinking to businesses that don't need an enterprise price tag or a six-month rollout.