I Built These Tools.
They Run My Business.

What it does

Before this skill existed, my morning started with six separate browser tabs: Gmail, Google Calendar, HubSpot, my task manager, Google Ads, and a news feed. That's 30–45 minutes of context-switching before I'd done anything productive.

The Morning Briefing skill aggregates all of that into a single structured report, delivered automatically. I open one thing. I know everything. I start work.

What's included

• 📧 Unresponded email alerts — flags emails that haven't received a reply, sorted by days waiting. No lead falls through the cracks.
• 📅 Today's meetings — full agenda pulled from Google Calendar with times, attendees, and any prep notes.
• 👤 New CRM leads — new contacts and deals entered into HubSpot/Pipedrive since yesterday, with source and stage.
• ✅ Tasks to complete — outstanding to-dos prioritised by due date and flagged overdue items.
• 📊 Google Ads report — yesterday's spend, clicks, impressions, CTR, and any budget alerts.
• 🎯 Events to watch — upcoming deadlines, renewals, follow-up dates, and market events worth noting.

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What it does

A traditional SEO audit requires an expert working across a dozen tools for half a day. This skill does it in minutes — pulling real data from Google Search Console, PageSpeed Insights, the Chrome UX Report, and more, then synthesising it into a structured report with prioritised fixes.

The output isn't just a list of issues. It's a scored health check across 12 areas, a clear table of critical vs. high-priority vs. opportunity items, and a 90-day action roadmap. Ready to hand to a developer or action yourself.

17 audit dimensions

• Technical SEO — crawlability, indexing, HTTPS, redirects
• On-Page — title tags, meta descriptions, heading hierarchy, keywords
• Content & E-E-A-T — expertise, authority, trustworthiness signals
• Schema markup — JSON-LD validation, opportunities, generated code
• Image optimisation — alt text, compression, WebP/AVIF, file naming
• Sitemap architecture — XML validity, coverage, priority settings
• AI Search (GEO) — optimisation for ChatGPT, Perplexity, AI overviews
• Local SEO — NAP consistency, Google Business Profile, citations
• Google Maps — map pack rankings, review signals, local presence
• Topic clustering — content gaps, pillar pages, internal linking
• Search Experience (SXO) — UX + SEO intersection, bounce signals
• Core Web Vitals — LCP, CLS, INP from real user data (CrUX)
• Google Search Console — impressions, clicks, CTR, position trends
• Google Analytics 4 — organic traffic, landing pages, engagement
• PageSpeed Insights — performance scores, opportunities, diagnostics
• SEO Drift — ranking drops, traffic declines, algorithm impact analysis
• International SEO — hreflang, geo-targeting, multi-region structure

Data sources

What it does

A new lead lands in the CRM with the business name they entered on the capture form — and that's usually where the record sits, untouched, until a sales rep manually researches the company before a call. That's a 15-minute job per contact, multiplied across every new lead.

This skill takes the business name, and within 30 seconds returns a structured business profile: who they are, their product offering, who they serve, what problems they're likely facing. The business information is automatically updated with the enriched fields, ready for the rep before the first conversation.

Crucially: no personally identifiable information is used or collected. The skill works entirely from public business data inferred from the company name, nothing about the individual person.

What's generated

• 🏢 Company name & domain verification — confirms the business identity from the domain
• 📂 Industry & business model — sector classification, B2B/B2C/B2G, service vs product
• 📊 Company size estimate — employee range derived from public signals
• 🎯 Who they serve — target customer segments and ideal client profile
• 💼 Services & products offered — core offering summary in plain English
• ⚠️ Likely pain points — common operational challenges for this business type
• 🔌 Apparent tech stack — visible website tech, integration signals
• 🔒 Privacy-first by design — no PII stored, no individual person data used

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What it does

Most small businesses on HubSpot have a full contact list but no reliable way to know who is actually worth chasing. HubSpot's own predictive scoring is locked behind higher-tier plans, so owners end up guessing — or working leads in whatever order they happened to come in. Good prospects go cold while time gets spent on contacts who were never a fit.

This skill runs every week and ranks every contact on two separate numbers: an intent score (how engaged is this lead right now?) and a qualification score (how well does this business actually fit?). Keeping them separate is the whole point — a quiet but perfect-fit lead and a noisy but poor-fit lead need very different handling, and a single blended number hides that difference.

Every score is written back onto the contact record with a plain-English reason. No black box. Every Monday I get a short summary: who to call now, who to nurture, who to leave alone.

How the two scores work

• 📶 Intent score (0–100) — website visits and page views, email opens and clicks, recency of activity, form fills, booked calls, and genuine inbound replies. Measures engagement right now.
• 🏆 Qualification score (0–100) — company size, industry, problems described in notes and meetings, how far through a buying conversation they are. Measures fit regardless of activity.
• 📧 Gmail inbound replies — real replies from the lead, not just your outreach, flagged and scored separately to surface genuine interest.
• 📅 Google Calendar checks — booked calls pull a qualification signal; missed calls or reschedules are factored into intent drift.
• 🎙️ Granola meeting notes — how recent meetings actually went, pulled from transcripts, not just CRM stage. A great meeting with no follow-up activity still scores high.
• 📝 Reason on every record — why a lead ranked where it did is written in plain English on the HubSpot contact, visible to anyone on the team.
• 🚫 Noise filtering — cold outreach from leads pitching their own services is identified and deprioritised automatically.

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