I Built These Tools.
They Run My Business.

What it does

Before this skill existed, my morning started with six separate browser tabs: Gmail, Google Calendar, HubSpot, my task manager, Google Ads, and a news feed. That's 30–45 minutes of context-switching before I'd done anything productive.

The Morning Briefing skill aggregates all of that into a single structured report, delivered automatically. I open one thing. I know everything. I start work.

What's included

• 📧 Unresponded email alerts — flags emails that haven't received a reply, sorted by days waiting. No lead falls through the cracks.
• 📅 Today's meetings — full agenda pulled from Google Calendar with times, attendees, and any prep notes.
• 👤 New CRM leads — new contacts and deals entered into HubSpot/Pipedrive since yesterday, with source and stage.
• ✅ Tasks to complete — outstanding to-dos prioritised by due date and flagged overdue items.
• 📊 Google Ads report — yesterday's spend, clicks, impressions, CTR, and any budget alerts.
• 🎯 Events to watch — upcoming deadlines, renewals, follow-up dates, and market events worth noting.

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What it does

A traditional SEO audit requires an expert working across a dozen tools for half a day. This skill does it in minutes — pulling real data from Google Search Console, PageSpeed Insights, the Chrome UX Report, and more, then synthesising it into a structured report with prioritised fixes.

The output isn't just a list of issues. It's a scored health check across 12 areas, a clear table of critical vs. high-priority vs. opportunity items, and a 90-day action roadmap. Ready to hand to a developer or action yourself.

17 audit dimensions

• Technical SEO — crawlability, indexing, HTTPS, redirects
• On-Page — title tags, meta descriptions, heading hierarchy, keywords
• Content & E-E-A-T — expertise, authority, trustworthiness signals
• Schema markup — JSON-LD validation, opportunities, generated code
• Image optimisation — alt text, compression, WebP/AVIF, file naming
• Sitemap architecture — XML validity, coverage, priority settings
• AI Search (GEO) — optimisation for ChatGPT, Perplexity, AI overviews
• Local SEO — NAP consistency, Google Business Profile, citations
• Google Maps — map pack rankings, review signals, local presence
• Topic clustering — content gaps, pillar pages, internal linking
• Search Experience (SXO) — UX + SEO intersection, bounce signals
• Core Web Vitals — LCP, CLS, INP from real user data (CrUX)
• Google Search Console — impressions, clicks, CTR, position trends
• Google Analytics 4 — organic traffic, landing pages, engagement
• PageSpeed Insights — performance scores, opportunities, diagnostics
• SEO Drift — ranking drops, traffic declines, algorithm impact analysis
• International SEO — hreflang, geo-targeting, multi-region structure

Data sources

What it does

A new lead lands in the CRM with the business name they entered on the capture form — and that's usually where the record sits, untouched, until a sales rep manually researches the company before a call. That's a 15-minute job per contact, multiplied across every new lead.

This skill takes the business name, and within 30 seconds returns a structured business profile: who they are, thier product offering, who they serve, what problems they're likely facing. The busiess information is automatically updated with the enriched fields, ready for the rep before the first conversation.

Crucially: no personally identifiable information is used or collected. The skill works entirely from public business data inferred from the company name, nothing about the individual person.

What's generated

• 🏢 Company name & domain verification — confirms the business identity from the domain
• 📂 Industry & business model — sector classification, B2B/B2C/B2G, service vs product
• 📊 Company size estimate — employee range derived from public signals
• 🎯 Who they serve — target customer segments and ideal client profile
• 💼 Services & products offered — core offering summary in plain English
• ⚠️ Likely pain points — common operational challenges for this business type
• 🔌 Apparent tech stack — visible website tech, integration signals
• 🔒 Privacy-first by design — no PII stored, no individual person data used

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